MrBeast or PewDiePie or?Top10 YouTubers of 2022 $$$
# Top 10 YouTubers of 2022 by Earnings 💰
Who earned the most on YouTube in 2022? We rank the platform's biggest earners, from viral sensations to gaming legends, and reveal the staggering numbers behind their success.
In 2022, YouTube's top creators pulled in massive revenues through ad splits, sponsorships, and brand deals. MrBeast and PewDiePie dominated the conversation, but the real money came from a mix of entertainment styles. Some creators focused on short-form challenges and stunts that racked up billions of views, while others built loyal fanbases through consistent gaming streams and commentary. The earnings gap between #1 and #10 was enormous—a difference of millions of dollars.
What Drives YouTube Wealth?
The highest earners didn't all follow the same formula. Some relied heavily on YouTube's Partner Program and ad revenue, while others negotiated exclusive sponsorship deals with major brands. Gaming content, reaction videos, and challenge-based entertainment all proved lucrative in different ways. The algorithm favored creators who could sustain high view counts week after week, and 2022 was the year when consistency truly paid off.
Beyond raw subscriber counts, the real money came from audience demographics and engagement rates. Channels targeting wealthier audiences in developed countries earned significantly more per view than those with global audiences. Additionally, creators who diversified their income—through merchandise, Patreon, and external sponsorships—often outearned pure YouTube ad revenue earners.
This ranking captures a snapshot of 2022's creator economy at its peak, showing which personalities and content styles generated the most wealth on the world's largest video platform. Whether through entertainment, gaming, or lifestyle content, these creators proved that YouTube success translates directly to serious income.
Watch this Top 10 ranking to see who made the cut and how much they earned.